These free samples are not offered simply to get you to taste their product. No, it's related to the psychological pressure imposed by the "puppy dog". You see, once you accept that sample and comment how good it is, it becomes very difficult to walk away without putting their product into your basket. Granted, everyone doesn't succumb to that pressure but a high percentage of consumers do and that really boosts product sales.
puppy dog
It's a simple concept. It is nothing more than letting the customer experience the value proposition of the product itself. Of course, if your product has very little value propositioning or if it is truly a commodity, the puppy dog just isn't applicable. In those cases you have to rely on your personal value propositions and your company value propositions. If your product genuinely offers value, potential customers will see that value by utilizing the "puppy dog" Their internal psychic will convert that value into a sale.
